How to Find a Niche for your Business and your Book

How to Find a Niche for your Business and your Book

Many business owners and entrepreneurs are offering their products or services without a defined niche, which makes their job harder. And if you don’t have a niche for your business, much less for your book. In this article I will help you find a niche that will...
3 Strategies for Business Innovation

3 Strategies for Business Innovation

Innovation has become a ubiquitous word nowadays in companies’ mission statements. But what does innovation really mean? Is it just introducing changes or novelties to existing products? I believe it’s more than that. Innovation is doing something radically different...
My Reinvention Story

My Reinvention Story

I’m an expert at reinventing myself—I’ve been a science writer, a novelist, a video producer, web designer, business advisor, a B2B marketer, and more. I’ve lived in three countries and so many cities that I’ve lost count. My latest reinvention has been the...