Write your First Business Book in 90 Days

Even if you have little or no time to write, you’re not a skilled writer, and your book idea is half-baked

This hands-on course is for…




You should write a business book if you want to…


Gain Authority

A book will give you more visibility and credibility in your industry.

Obtain Clients

A book will attract more clients as they see you as an expert in your field.

Get Speaking Gigs

A book opens up doors for speaking engagements, podcast interviews, and media appearances.

Leave a Legacy

A book will outlive you and make a positive impact in the world.

How it works

Learn the 7-step system

Work through the on-demand lessons and complete the worksheets and assignments.

Weekly Group Calls

Ask questions, submit your work in progress to receive feedback and critiques (only available in the Cohort option).

Complete your Book

Follow the plan to complete the first draft of your book within 90 days and prepare it for editing and publication.

Are these the testimonials?

Well, yes, they are.

But first let me tell you about the guy teaching the course (me).

WRITER: I am the author of two novels, 8 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

PUBLISHER: In 2007, I founded a publishing company with a fiction and a non-fiction imprint, selling thousands of copies for authors across America. I sold the company in 2012.

BUSINESS CONSULTANT: In 2013, I worked as a business consultant with the Crankset Group. As such, I offered consulting services for business owners, helping them make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place.

ENTREPRENEUR: I’ve founded, grown, and sold two businesses. Most recently, I co-founded with my wife an online school for children in Latin America to teach them about technology, entrepreneurship, arts, and mindfulness.

This course unites my passions for writing, publishing, and business. I want to show you how to write your first book so you can become a thought leader in your space and grow your business.

Diego Pineda

Author & Book Coach

“Diego is a strategic doer, not just a thinker, and is a great asset to any business owner who wants to make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place. He’s got the tools to transform your business and your relationship to that business.”

Chuck Blakeman

Founder, Chief Transformation Officer, Crankset Group

“Diego brings a wealth of knowledge and experience to the table. His varied work experience coupled with his creativity and entrepreneurial spirit make him a strong force in any professional field.”
Samarth Chandola

Founder, First Fund

Diego is multi-talented and deeply passionate about getting results. I love Diego’s work ethic and team spirit. He’s skilled at content and strategy and managing all the details necessary to drive results. It doesn’t get much better. Thank you Diego for being such a dedicated professional and pleasure to work with.”

Bernie Borges

Vice President Global Content Marketing, iQor

“Diego’s business advisory is direct, meaningful and creative + simple when it comes to putting it into practice. I recommend Diego to business owners that want to pursue their vision and want to get there as soon as possible.”
Christian Mejia

Film Director & Producer, Retrogusto Films

The 7-Step System to Write a Business Book Fast

Step 1

Start from the back

Refine your book idea – what to write about

Define who your target reader is

Create your value proposition

List the main benefits of the book

Develop a unique angle for your book

Learn how to write the back cover (or front flap) copy


Step 2

Outline your book

Create the Table of Contents

Define the structure of the book

Select chapter topics

Write chapter summaries


Step 3

Gather your sources

Learn how to turn your blog into a book

How to incorporate and organize existing content (audio, video, etc.)

Discover how to evaluate online sources and do research for your book

Tips for interviewing and gathering stories

Step 4

Structure your Chapters

Learn the three-step formula to structure your chapters

Outline each chapter in an easy-to-use template

Learn how to write hooks to capture the attention of your readers

Step 5

Prepare to Write

Learn how to plan how much you need to write per day to finish your book in 90 days

Set up daily writing schedules and install tools

Prepare your writing cave and eliminating distractions

Organize your research files


Step 6

Apply the Button Method

How to write the first draft

Tips for writing well and fast

Motivation strategies

Techniques for dealing with writer’s block

Step 7

Review your Manuscript

Learn what to look for when self-editing your draft

Preparing your manuscript for an editor

Publishing options

Publishing and marketing resources

“Diego knows exactly what he’s doing. In just one coaching call he gave me 5 valuable tips on reframing how I was approaching the writing of my book. The advice was practical, immediately led to renewed motivation, and probably saved me a lot of time working on the wrong things. If you’re stuck on your book project, talk to Diego.” 

Katryn Van Oudheusden

Servant Leadership Coach

The Famous FAQs

Why 90 days and not 60 or 30 days?
Writing a book can take as long or as short as you want. I once wrote and published a book in two weeks.

There are courses out there that challenge you to write a book in 30 days, but for most people, it’s not practical.

I’m assuming your schedule is pretty busy and you can’t block 6 hours a day for writing, right?

So, 90 days will allow you to complete the program with a commitment of about an hour per day (weekends off) and finish with a full manuscript of around 40,000 to 50,000 words.

Now, if you are an overachiever, you can do it faster. I’ll cheer you on!

Who is this course for?
This course is for people who have something to say that can help others with their businesses. A business leader with wisdom and experience ready to pass on great business lessons; an entrepreneur or solopreneur with a fascinating story or an innovative business strategy; a coach or consultant with insights to help others grow their business of career.

Chances are that you have already created content around your expertise (blog posts, podcasts, videos) and now want to share your knowledge in a published book.

What if I want to write a book but don't have a clear idea yet?
You can still take the course! During step one we will work together on refining your idea and topic for the book.
What is a business book?

Business and Money is one of the most popular nonfiction book categories, selling millions of copies every year. You can write different types of business books, including:

Company profile or biography: Your story, how you started your company , where it is now and what you learned. Example: Shoe Dog by Phil Knight.

Instructional: How to do something in business, how to launch a product, start a company, innovate, hire people, etc.  Example: The Lean Startup by Eric Ries.

Research Findings: Usually written by professors who detail their research or work with companies, surveys, or industry trends. Example: Good to Great by Jim Collins.

Would you ghostwrite my book?
No, we are not ghostwriters. We provide the tools and the blueprint for you to write your own book.
What about editing and publishing?

The current course focuses on writing your manuscript and self-editing plus some valuable resources about publishing.

Why should I take this course?
  • You’ll get a detailed plan to refine your idea and finish your book
  • Accountability
  • Support
  • Feedback
  • Community – writer’s group
  • Challenge yourself
  • Get unstuck