the power of stories
Or why after you read a business book, the stories stay with you longer than the concepts?
It’s because our brains are wired to pay attention to stories. Let me give you 5 quick science facts.
Stories create curiosity, which releases dopamine, a pleasurable hormone, in our brains.
Thanks to mirror neurons, stories cause our brains to fire up in the same patterns as the brain of whoever is telling the story. So there is a connection.
Stories engage our emotions, not just our reason.
Brain scans show that stories activate more areas of the brain than just factual information.
Interesting stories literally stop daydreams and command our attention.
The first lesson is IDEATION…